PLAY
Amblin Entertainment’s brand is deeply rooted in cinematic history, symbolized by the iconic silhouette of E.T. and Elliott on a bicycle. This logo captures the magic and wonder of Spielberg’s vision and remains a beloved symbol of storytelling. However, as Amblin expands into new creative domains,
a refreshed, modular brand system is needed to reflect its evolving identity.
a refreshed, modular brand system is needed to reflect its evolving identity.
Amblin
Year
2025
Genre
Rebrand Casestudy, Visual Identity
Mentor
Andrew Walters
2025
Genre
Rebrand Casestudy, Visual Identity
Mentor
Andrew Walters
Vision
Nostalgia + Cinematic Magic
The idea was to Position Amblin as a multi-platform creative powerhouse, embracing innovation and storytelling in every form.
Develop a modular, typographically-driven brandmark inspired by Bauhaus modernism, with a glowing effect evoking E.T.’s magic.