CHARI®WORKPLAY



Hello!

I’m Aishwarya Chari, a graphic designer and illustrator drawn to projects where research, narrative, and material exploration overlap. My practice moves between brand identity, editorial systems, packaging, and quietly odd personal work—paintings, hand-made crafts, and experiments with food, textiles, and found materials.

I’m interested in how place, memory, and everyday ingredients can shape visual systems, whether that’s through a slow, coastal magazine about Goa or a dashboard of data about what we eat. When I’m not designing, you’ll usually find me cooking, testing recipes, or making a mess with new tools and surfaces—all part of the same ongoing attempt to listen closely, then translate what I learn into thoughtful, grounded design.


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ABOUT




Education
Maryland Institute
College of Art

Graphic Design MFA
Baltimore 2026


Indian Institute of Technology
UX Design and Technology
Hyderabad, India 2024

MIT Institute of Design
Bachelor of Design
Pune, India 2021






Employment Maryland Institute
College of Art

Graduate Intern
Baltimore, USA
2024-2026

Beanly Coffee
Senior Graphic Designer
Delhi,India
2022-2024

MyMuse Wellness
Graphic Designer
Mumbai,India
2022

Sleepy Owl Coffee
Full Time Designer
Delhi,India
2021-2022

Eureka Moments
Graphic Design Intern Mumbai,India
2021

Clay Studio
Design Intern
Mumbai, India
2019




Skills
Brand identity systems, packaging design (CPG, F&B), design systems & guidelines, 360 campaign systems, typographic storytelling & layout, environmental and experiential design,, UX‑informed visual design.  

Tools: InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.


Tools
InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.





AwardsKnots - Balloon Sculpting
Kit Brand Identity
Communication Arts Awards 2025
Brand and Identity - Runner-Up






Last Updated 03.05.26





Amblin


Amblin Entertainment’s identity is built on one of cinema’s most recognizable images: E.T. and Elliott silhouetted against the moon, a symbol of Spielberg’s sense of wonder and storytelling magic. As Amblin moves into new formats and platforms, this project proposes a refreshed, modular brand system that preserves that iconic feeling while giving the studio flexible tools to express its evolving voice across media.









Vision

The idea was to position Amblin as a multi-platform creative powerhouse, embracing innovation and storytelling in every form. Develop a modular, typographically driven brandmark inspired by Bauhaus modernism, with a glowing effect that evokes E.T.’s magic.