CHARI®PLAY

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A multidisciplinary designer guided by deep listening and intention. My practice spans from brand identity, editorial systems, packaging design, and illustration. Each is grounded in research and shaped by context. With a balance of all the strategic thinking and creative inquiry, I believe in developing design solutions that are engaging, purposeful, and communicatively precise. 

Apart from design, you’ll find me cooking and experimenting with recipes and conventional materials on a regular basis to discover what it means to be a true creative head.
ABOUT


Education
Maryland Institute College of Art, Baltimore 2026
Graphic Design MFA

Indian Institute of Technology, India 2024
UX Design and Technology

MIT Institute of Design,
India 2021
Bachelor of Design





Employment Maryland Institute College of Art
Graduate Intern
Baltimore 2025

Beanly Coffee
Senior Graphic Designer
Delhi,India
2022-2024

MyMuse Wellness
Graphic Designer
Mumbai,India 2022

Sleepy Owl Coffee
Full Time Designer
Delhi,India
2021-2022

Eureka Moments
Graphic Design Intern Mumbai,India 2021

Clay Studio
Design Intern Congue, Mumbai - India 2019



Skills
Brand identity systems, packaging design (CPG, F&B), design systems & guidelines, 360 campaign systems, typographic storytelling & layout, environmental/experiential graphics, UX‑informed visual design.  

Tools: InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.


Tools
InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.




AwardsKnots Idenity
CA Awards 2025
Brand and Identity
Runner-Up






Last Updated 03.05.26




DESIGNER AND
CREATIVE IN BALTIMORE CITY, DRIVEN BY THE
BELIEF THAT DESIGN LISTENS BEFORE
IT SPEAKS





Kokum


An identity and editorial project inspired by Goa’s duality—tradition and modernity, calm and chaos.



Brew Hour


This project explores the art of brewing through a typographic lens, illustrating four distinct brewing methods: moka pot, auto drip, V60, and French press.



Fragile


A major solo exhibition by to Jcques Monneraud’s an immersive, interactive experience blurring gallery and storeroom, art and artefact.



Amblin


Amblin Entertainment’s brand is deeply rooted in cinematic history, symbolised by the iconic silhouette of E.T. and Elliott on a bicycle.



Filter Kappi Kit


While working with Sleepy Owl Coffee, I designed a Filter Kaapi Kit that introduces South Indian filter coffee through an all-in-one experience.



Science Snacks


A typographic series of 8 single-layout experiments inspired by the Exploratorium’s “Science Snacks.”



Knots


Knots transforms traditional long balloons into a hands-on creative experience



12 Days of CHristmas


A series of numerical carousel pieces that serve as versatile postcards or ornaments for Christmas decorations.



Dibs

The packaging for Dibs has been reimagined with a focus on bold simplicity and playful sophistication.



Moods in Motion

This visualisation explores the emotional landscape of 192 cab rides over a year.