CHARI®PLAY



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A multidisciplinary designer guided by deep listening and intention. My practice spans from brand identity, editorial systems, packaging design, and illustration. Each is grounded in research and shaped by context. With a balance of all the strategic thinking and creative inquiry, I believe in developing design solutions that are engaging, purposeful, and communicatively precise. 

Apart from design, you’ll find me cooking and experimenting with recipes and conventional materials on a regular basis to discover what it means to be a true creative head.
ABOUT




Education
Maryland Institute
College of Art

Graphic Design MFA
Baltimore 2026


Indian Institute of Technology
UX Design and Technology
Hyderabad, India 2024

MIT Institute of Design
Bachelor of Design
Pune, India 2021






Employment Maryland Institute
College of Art

Graduate Intern
Baltimore, USA
2024-2026

Beanly Coffee
Senior Graphic Designer
Delhi,India
2022-2024

MyMuse Wellness
Graphic Designer
Mumbai,India 2022

Sleepy Owl Coffee
Full Time Designer
Delhi,India
2021-2022

Eureka Moments
Graphic Design Intern Mumbai,India 2021

Clay Studio
Design Intern
Mumbai, India 2019




Skills
Brand identity systems, packaging design (CPG, F&B), design systems & guidelines, 360 campaign systems, typographic storytelling & layout, environmental and experiential design,, UX‑informed visual design.  

Tools: InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.


Tools
InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.





AwardsKnots - Balloon Sculpting
Kit Brand Identity
Communication Arts Awards 2025
Brand and Identity - Runner-Up






Last Updated 03.05.26







Fragile


Fragile is an exhibition identity that blurs the boundary between gallery and storeroom, echoing Julien Monneraud’s material illusions and in-between spaces. Borrowing the visual language of labels, tape, and handling marks, the system turns back-of-house codes into a graphic experience that feels both precious and provisional.







Type System
The type system is built around a bold, condensed primary typeface that mimics the urgency of warehouse stamps and shipping labels. A quieter secondary face handles curatorial text, creating a clear hierarchy between loud, directive cues and slower reading moments. Scale shifts, tight tracking, and blocky typelocks are used like stickers on a crate—stacked, overlapped, and repeated to reinforce the feeling of movement, storage, and constant handling.






Crate Concept
The crate becomes the central visual metaphor: a container, a boundary, and a stage. Graphic “crates” made of lines, boxes, and framing devices hold type the way wooden boxes hold artworks, sometimes neatly, sometimes askew. Across posters, labels, and signage, these crate forms slip between functional object and graphic device, making the whole exhibition feel like a storeroom laid bare.