CHARI®PLAY



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A multidisciplinary designer guided by deep listening and intention. My practice spans from brand identity, editorial systems, packaging design, and illustration. Each is grounded in research and shaped by context. With a balance of all the strategic thinking and creative inquiry, I believe in developing design solutions that are engaging, purposeful, and communicatively precise. 

Apart from design, you’ll find me cooking and experimenting with recipes and conventional materials on a regular basis to discover what it means to be a true creative head.
ABOUT




Education
Maryland Institute
College of Art

Graphic Design MFA
Baltimore 2026


Indian Institute of Technology
UX Design and Technology
Hyderabad, India 2024

MIT Institute of Design
Bachelor of Design
Pune, India 2021






Employment Maryland Institute
College of Art

Graduate Intern
Baltimore, USA
2024-2026

Beanly Coffee
Senior Graphic Designer
Delhi,India
2022-2024

MyMuse Wellness
Graphic Designer
Mumbai,India 2022

Sleepy Owl Coffee
Full Time Designer
Delhi,India
2021-2022

Eureka Moments
Graphic Design Intern Mumbai,India 2021

Clay Studio
Design Intern
Mumbai, India 2019




Skills
Brand identity systems, packaging design (CPG, F&B), design systems & guidelines, 360 campaign systems, typographic storytelling & layout, environmental and experiential design,, UX‑informed visual design.  

Tools: InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.


Tools
InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.





AwardsKnots - Balloon Sculpting
Kit Brand Identity
Communication Arts Awards 2025
Brand and Identity - Runner-Up






Last Updated 03.05.26


DESIGNER AND
CREATIVE IN BALTIMORE CITY, DRIVEN BY THE
BELIEF THAT DESIGN LISTENS BEFORE
IT SPEAKS





Kokum


An identity and editorial project inspired by Goa’s duality—tradition and modernity, calm and chaos of the region.






Brew
Hour


This project explores the art of brewing through a typographic lens, illustrating four distinct brewing methods: moka pot, auto drip, V60, and French press.






Fragile


A major solo exhibition by to Jcques Monneraud’s an immersive, interactive experience blurring gallery and storeroom, art and artefact.






Amblin


As Amblin moves into new formats and platforms, this project proposes a refreshed, modular brand system that preserves that iconic feeling while giving the studio flexible tools to express its evolving voice across media.







Filter
Kappi
Kit


While working with Sleepy Owl Coffee, I designed a Filter Kaapi Kit that introduces South Indian filter coffee through an all-in-one experience.






Science
Snacks


A typographic series of 8 single-layout experiments inspired by the Exploratorium’s “Science Snacks.”






Knots


Knots transforms traditional long balloons into a hands-on creative experience






12 Days
of Christmas


A series of numerical carousel pieces that serve as versatile postcards or ornaments for Christmas decorations.






Dibs

The packaging for Dibs has been reimagined with a focus on bold simplicity and playful sophistication.






Gourmet
Typeface


(Coming Soon)






Moods in
Motion

This visualisation explores the emotional landscape of 192 cab rides over a year.






Crust
Press

(Coming Soon)